According to one report, there are more than 60 per cent of smartphone users globally, and on average, a person spends around 3 hours and 50 minutes scrolling different sites. This growth has pushed brands to spend on mobile advertising. Since there is a growth in mobile usage, it's right time for the brand to invest in advertisements by hiring the best mobile advertising company in Gurgaon to help prioritize staying updated with the future trends in mobile advertising.
This article provides insight into the next trends in mobile advertising and how the best mobile advertising agency in Gurgaon can help.
Growing use of Augmented Reality (AR) in Advertising: When viewed through a smartphone, tablet, or wearable device, augmented reality (AR) technology superimposes digital data or virtual features on the physical world. Augmented Reality (AR) enriches the physical world with virtual features, including graphics, photos, and animations, in contrast to Virtual Reality (VR), which produces an entirely immersive digital experience. Users can create a hybrid experience of the digital and real worlds by interacting with these virtual aspects while still being conscious of their physical environment.
AR creates new opportunities for engrossing and captivating mobile consumers, from interactive product demos for consumer electronics to virtual try-on experiences for fashion retailers.
Promoting Videos: Video advertising is still the most popular kind of mobile advertising since it provides attention-grabbing, exciting material. Since short-form video content is so popular on sites like TikTok and Instagram Reels, marketers are using video advertisements to convey stories, highlight products, and establish meaningful connections with viewers.
Location-Based Advertising: The widespread use of GPS-enabled cell phones, advancements in satellite technology, and better precision have all contributed to the remarkable advancements made in GPS in recent years. Thanks to these advancements, advertisers can now target users based on their real-time location and behavior, opening the door for more complex and successful location-based mobile marketing campaigns. The best mobile advertising company in Gurgaon has come up with new ideas for location-based advertising.
Customization of Content: The best advertisements are memorable and carefully designed to stick in the viewer's mind. Sadly, creating something in the sea of advertising that satisfies all those goals is not always simple. Concentrating on content personalization is one method to move closer to that objective.
Influencer Content: If a business wants to sell its app and spread the word about how amazing it is, it can consider finding an influencer. There are instances when considering the source is the best approach to conveying a message. Certain messages are better received by some people when they come from persons they already believe in and trust.Therefore, in some situations, influencer content is required to ensure that the proper messages are heard clearly. The best Mobile Advertising Agency in Gurgaon has a strong tie-up with influencer marketing.
Focus on Privacy and Data Security: With the increasing growth of mobile marketing, data privacy is becoming increasingly important. Businesses need to put privacy and data security first by 2024 and beyond to gain customers' trust and make sure they are following changing legal requirements. According to one report, more than 27% of social media users have faced data security where their personal information was shared without content.
High standards for data protection have been set by laws like the California Consumer Privacy Act (CCPA) in the US and the General Data Protection Regulation (GDPR) in Europe. These laws mandate that companies acquire users' express consent, be open and honest about their data collection methods, and give consumers ways to access, update, and remove their data.
More upgrades in Mobile ecommerce: The emergence of mobile commerce is among the most critical developments in the mobile world. Customers are using their cell phones for shopping as they become more and more ingrained in daily life, which is fueling an increase in m-commerce.Businesses need to adjust to this trend by 2024 if they want to cater to the increasing number of mobile customers and offer accessible, convenient shopping experiences.When it comes to mobile advertising, advertisers will see new trends in e-commerce ads that are posted on different sites. Moreover, in-app ads will have more space.
Mobile advertising is still growing and changing, and as we traverse the unpredictable terrain of 2024, agencies do their best to find creative ways to engage with their customers. When you hire the best mobile advertising agency in Gurgaon, you can expect upgraded and future-oriented mobile advertising.
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